Y28 Studio
Sep 25, 2025
The UAE Cabinet, chaired by H.H. Sheikh Mohammed bin Rashid Al Maktoum, has officially announced the establishment of the Emirates Council for Integrative Medicine. This milestone recognizes the importance of Traditional Chinese Medicine, Herbal Therapies, Acupuncture, Naturopathy, and other evidence-based holistic practices within the national healthcare strategy.

As an early mover in this field, Y28 Studio/Y28 Selection has long been committed to bridging nature, heritage, and modern science. In November 2024, Y28 introduced its pioneering concept of “Herbal Tea + Longevity” at the 2nd Healthy Longevity Symposium hosted by Khalifa University, Abu Dhabi. The presentation showcased how herbal infusions can seamlessly connect cultural heritage and modern health science to promote vitality, well-being, and longevity.
“We see herbal tea as more than a lifestyle product – it is an integrative pathway to health and longevity, deeply aligned with the UAE’s vision for holistic well-being,” said the Y28 leadership team. “The government’s endorsement of integrative medicine validates our long-term strategy and inspires us to expand our role as a cultural and scientific partner in this space.”
Y28’s Next Steps under the Integrative Medicine Framework
Collaboration with Healthcare & Wellness Institutions: Partner with hospitals, health centers, and wellness clubs to bring Herbal Tea + Longevity solutions into preventive healthcare programs.
Research & Evidence Building: Work with academic and clinical partners to document the efficacy of herbal infusions in longevity and well-being.
Cultural & Market Integration: Continue curating experiences that blend heritage practices with modern science, reinforcing Abu Dhabi’s role as a global hub for integrative wellness.
With the UAE’s official recognition of integrative medicine, Y28 is poised to play a vital role in shaping the future of evidence-based herbal wellness solutions – making tea not only a cultural symbol but also a trusted partner in health and longevity.












